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With an undergraduate degree in psychology and art, I am interested in the applied nature of both disciplines—using my skills to better understand consumer motivation and address it via marketing programs and graphic design. 
 
Having designed visual displays for Patagonia stores, websites and marketing materials for a San Francisco book publisher, and a customer-focused redesign for the dog-walking app Rover, I excel at finding the highest impact marketing language and visual style for each brand. 

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As a digital designer for an outdoor apparel company, I design the company’s marketing emails as well as other digital assets. I collaborate with cross functional teams to develop and test new designs to maximize our customer experience.
 
My studies in UX Design at the School of Visual Concepts (SVC) in 2019 deepened my expertise in the ways customers interact with technology, and the importance of a clear outline of the customer journey through a brand’s platforms.

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In everything I do, my purpose is to develop content that is both beautiful and intriguing in design, that results in the highest customer engagement and conversion.

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When I'm not working, I love hiking with my husband and dog, gardening, skiing, and painting watercolor cards.

lilymichaels.com

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